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Japan Real Estate Insights by estie
Japan Real Estate Insights by estie
Japan Real Estate Insights by estie
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Kasumigaseki Capital Breaks Ground on "seven x seven Yufuin" Hotel in Oita

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Kasumigaseki Capital Breaks Ground on "seven x seven Yufuin" Hotel in Oita

Kasumigaseki Capital Breaks Ground on "seven x seven Yufuin" Hotel in Oita

Kasumigaseki Capital has commenced construction of its branded hotel “seven x seven Yufuin” in Yufuin Town, Oita Prefecture. The project comprises three reinforced concrete buildings of 2 to 3 stories, totaling 39 guest rooms. Each room will feature a private open-air onsen bath, and the property will also include a spa facility equipped with a sauna. Completion is scheduled for the end of November 2026.

The hotel sits on a site of approx. 1.35 hectares, surrounded by Yufudake, Lake Kinrin, and the popular Yunotsubo Kaido shopping street. Guest rooms will exceed 50㎡ (approx. 538 sq. ft.) in size, targeting long-stay demand. The property will differentiate itself through fully contactless operations, including smart check-in and a digital concierge system—features aimed at younger and tech-savvy travelers.

Since 2024, Yufuin has seen a growing supply of small luxury accommodations and private villa rentals tailored to younger and inbound tourists. Recent developments include “GEMS YUFUIN” (7 rooms, opened November 2023), a sauna-equipped lifestyle hotel, and the upcoming “ATONA Yufuin” (approx. 40 rooms) slated to open next year, in partnership with Hyatt. Positioned between luxury and casual segments, “seven x seven Yufuin” aims to capture demand from affluent domestic and international resort travelers.

Kasumigaseki Capital completed a forward sale of the development land to investors/funds in November 2024, prior to hotel completion. This approach minimizes development risk and enhances capital efficiency. Even after the sale, the company remains involved in asset and fund management, diversifying its revenue streams.

Kasumigaseki Capital currently operates 15 properties under its "fav" (group travel) and "seven x seven" (high-end) brands, with plans to develop an additional 27 facilities by the end of 2027.

Key Facts

  • Property Name: seven x seven Yufuin

  • Developer: fav hospitality group Inc. (a consolidated subsidiary of Kasumigaseki Capital )

  • Location: 298-1 Kawakami Hirabara, Yufuin-cho, Yufu-shi, Oita

  • Nearest Station: JR Kyudai Main Line – Yufuin Station

  • Completion: November 2026 (Planned)

  • Number of Floors: 3 buildings / 39 rooms

  • Gross Floor Area: Approx. 8,089㎡ (approx. 87,040 sq. ft.)

  • Land Area: Approx. 13,567㎡ (approx. 145,987 sq. ft.)

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